Astrid N. Effendy
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Astrid N. Effendy
Astrid N. Effendy
Work
Play
Contact
Astrid
is an Indonesian digital designer, currently basking in the
Los Angeles
sun. She crafts likable
experiences
for good brands and sometimes
hotpot
on the weekends.
Native
Reinvented the digital shopping experience for a personal care giant and gave its design system a squeaky clean refresh.
UX/UI
Ecommerce
Dipsea
Reimagined the web experience for a spicy audio stories app while launching a major trial feature.
UX/UI
Web & Mobile App
Olujo
Launched the digital home for an award-winning, small-batch tequila brand.
UX/UI
Ecommerce
FIG
Refreshed the website and onboarding flow for a food allergy app now used by 1M+ members.
UX/UI
Website
Myodetox
Launched the website for a fast-growing physical therapy practice as it rolled out a major rebrand.
UX/UI
Website
Betterup
Partnered with a leading B2B coaching platform to revitalize their social media presence.
Social Content Design
et tea bar
Crafted the brand identity and store experience for a space-themed tea bar in Malang, Indonesia
Branding
Store Experience
ITO Luggages
Designed a website concept for an international travel brand.
UX/UI
Ecommerce
Anathaffendy
Anatha
ffendy
@gmail.com
Anathaffendy
@gmail.com
Linkedin
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